The Blonde Parade: Tel Aviv’s New Luxury Reality
February 26, 2026
American investor’s purchase in the Six Senses-branded Rothschild 10 project highlights sustained faith in Israel’s luxury real estate sector despite ongoing war
American billionaire investor Bill Ackman has purchased a luxury apartment in Tel Aviv’s Rothschild 10 tower for an estimated 70 million shekels (over $20 million), a deal that industry experts say signals strong confidence in Israel’s high-end real estate market despite ongoing conflict.
According to the report, the deal reflects a price of approximately 200,000 shekels per square meter, and was signed just days before the outbreak of the war.
Ackman acquired the residence in the Six Senses Project, one of the most prominent luxury developments in the city. The nature of the purchase carry significance beyond the transaction itself.
As part of the Rothschild 10 project, Tidhar is building a 42-story luxury tower that combines residences and a hotel, on the corner of Rothschild, Herzl and Lilienblum Boulevards, while preserving five historic buildings in the complex. The project is considered one of Tidhar’s flagship projects in Tel Aviv, and is responsible for a significant portion of the most expensive residential deals signed in both 2024 and 2025.
“When an investor like Bill Ackman acquires an asset in Tel Aviv during wartime, it is not just another real estate transaction, but a clear vote of confidence in the local market,”. “When Bill Ackman enters a project like Rothschild 10, it is a decision by an investor who deeply understands branded assets and knows how to identify long-term value.”
Ackman, 59, is the founder and CEO of the hedge fund Pershing Square Capital Management. According to Forbes, his personal fortune is estimated at $9.2 billion. After 10/7, Ackman became prominent in pro-Israel activism and in the fight against anti-Semitism at elite universities in the United States.
The content of this article is designed to provide the reader with general information and not to serve as legal or other professional advice for a particular transaction
